Social Media Optimization (SMO)

Social Media Optimization (SMO)

Social Media Optimization involves using a lot of social media communities and outlets to boost promotion and to increase awareness of specific brand, product or event. It involves using several social media tools like social news, bookmarking sites and RSS feeds along with social media sites like Twitter. Like SEO, SMO also generates awareness and traffic for your website.

SMO vs. Viral Marketing

In several ways, social media optimization is related to the viral seeding or viral marketing techniques where networking is used to spread words of mouth publicity in photo and video sharing sites and social bookmarking sites. With having the effective Social Media Optimization campaign, you can experience the effectiveness of viral marketing. 80% of Pinterest activity is made with "repining". In addition, by using the alternative social media channels and following social trends, websites can attract new followers and retain existing ones. This way, businesses can build online presence and following and links are given back to the website of the company for higher traffic. Along with increasing the website traffic, the ranking can also be grown up with effective social bookmarking. This way, your business can build successful online presence and following and your website can get higher traffic.

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